• 5 West Media Group

The Marketing Agent

What makes a Real Estate Agent “good”, or even “great”? The fact is that there are

thousands of Real Estate Agents in the greater Fayetteville, NC market. Many of these agents are “good”, and even “great”! When listing your home for sale, you want great, of course! So, what makes an agent great?

First, communication is vital! No matter what the marketing plan is, your agent must communicate with you consistently. This may mean a weekly update, or a bi-weekly marketing review. No matter what the level of communication is, your agent’s duty is to communicate! If your agent isn’t consistently communicating with you throughout the listing process, it’s time to reevaluate your agency relationship.

Now, it’s all about marketing. This doesn’t necessarily mean advertising, but rather the full spectrum of the offering, or more specifically, your home. The first aspect of this is pricing, or positioning in the market. Agents use certain tools to position a home in the market. Agents will try to determine what the “market value” of your home is and encourage you to position the home as close to market value as possible. This, many times, is the most vital part of marketing your home. Market value typically takes in to account historic sales and gives certain weight to current supply and demand, the absorption rate.

Another component of marketing, is the exposure of your home. When positioned, or priced right, this is the agent’s obligation, to expose your home adequately to the market. This begins with at least 36, quality photos that highlight your home’s value and quality! Many times, video content including drone footage is even appropriate.

Last, look for an agent that has an arsenal of tools to expose your home to the market. ERA Strother agents can leverage many innovative tools such as the Pricing Analysis Grid, which is another complimentary method of determining market value. ERA Strother Real Estate agents leverage Facebook, and other digital advertising mediums, for example. Each property listed by ERA Strother gets a “micro site”, or a website that exposes the home using video, pictures, quick contact links, and other tools such as “text for more info” or “QR” codes. Of course, this is only a sampling of the variety of tools available to an ERA Strother Agent.

In sum, make sure your agent is armed with the tools and expertise to market your home! Call an ERA Strother agent today and schedule a consultation with one of our Marketing Agents! Any one of our “GREAT” marketing agents will take you through the whole process and show why ERA Strother Real Estate “Gets it Sold”.




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